Yesterday, I spent a wonderful couple of hours at the San Diego American Marketing Association’s Art of Marketing Conference here in San Diego discussing the ongoing evolution of SEO. To set a baseline, we began the lab session with a discussion of what is “traditional” SEO versus what is modern “SEO”. So, with the popularity of infographics these days, I made one that was used in the session. It got a lot of positive feedback, so I figure it was worth sharing with you as well. This by means does not constitute every single step in modern SEO as that list is a living breathing, never “final” working document but if you were to check-off each of these items, you will be very much in the battle for 1st page of Google, Yahoo! and Bing.